INTERNET MARKETING Unlock the potential from the Internet and use your website to the full. Our internet marketing services take over where our site design and programming leave off. Our main objective is to drive visitors to your site and to provide you the tools to benchmark and monitor that traffic.   Search Engine Promotion   We research the best keywords for your web site and integrate these phrases into the site design to ensure the best search engine placement. Our promotion includes: Scheduled search engine submission Manual search engine submission Page optimization Target gateway pages Search engine performance reporting Link exchange   Links and Directory Listings   We conduct online research of web sites and directories that are related to your web business. If appropriate we make requests for a free or reciprocal link (depending on the site). We provide a report of requested and reciprocated links.   Competitive Analysis for Ranking Improvements   The top ranking web sites for each search phrase are analyzed for their use of the search words. A report is provided for each search phrase that compares the top ranking use of the words, versus your site's use of the words. Suggestions for improvement are provided.   Web Traffic Analysis   Pace Infotech can provide the latest in web log analysis to accurately determine trends in your visitors' behavior patterns. You have direct access to the easy-to-use analysis software where you can generate graphs, reports, and comparisons based on numerous filtering criteria.   Monthly Site Ranking Reports   This monthly report provides rankings for up to 5 search words or search phrases with each of the major search engines. Each month, a comparison of the previous month's rankings is also reported.   Online Advertising   We develop an online advertising plan that includes a paid inclusion program. We research and make recommendations for paid search listings, pay-per-click keyword campaigns, sponsorships and banner ads. Our customized online advertising plan includes recommended terms and bids based on your online advertising budget.

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